MarginGet Margin
Written · Built · Hosted · For you

Funnels for people who sell what they know.

We write, build and host the pages and emails between a stranger and a sale, for coaches, consultants and small agencies. Your part is one 30-minute interview.

Start the Funnel System · $990Try it with your offer

Live in 10 business days · Refund if the draft is not right · Cancel hosting any time

hale.co
JOHN HALE CONSULTINGHale & Co.
HomeAboutServicesBlogPortfolioContact
MethodResultsBook a call

For B2B founders

Welcome to my website!

Turn referrals into booked calls.

We offer innovative solutions to help your business reach its full potential.

A 6-week sales system for consultancies with 2 to 20 people. Fewer calls, better clients.

Learn moreOur servicesContact us12 spots per quarter
“Pipeline doubled in one quarter.” Client, CEO
stock-photo-handshake.jpg

Week 1 to 6

Offer auditDone
Proof libraryDone
Referral scriptWk 4
Close planWk 6

$4,800

One fee. Refund if no call is booked in 30 days.

Edited · 3 changes
  1. Edit 01Says nothing. Name the buyer and the outcome.
  2. Edit 02Three buttons, three exits. Keep one.
  3. Edit 03Stock photo out. Proof and price in.
Written for youBuilt for youHosted and maintainedYour domainLeads into your CRMLive in 10 daysCancel any timeRefund if the draft is not right

Why most expert sites do not sell

Good work, quiet pipeline.

You are good at what you do. Your referrals say so. But a referral who lands on a vague page still has to sell themselves on you, and most will not.

01

Your page talks about you.

Buyers scan for their own problem in the first few seconds. If they find your bio instead, they leave.

02

Every link is a way out.

Six menu items and three buttons feel thorough. To a buyer they are six reasons not to decide today.

03

The follow-up never happens.

Most people who are interested are not ready yet. Without an opt-in and a few emails, they forget you.

Try it with your offer

Type your buyer. Watch your page appear.

Three words about your business are enough to see the structure. The real page gets your proof, your process and your price.

Like it? Get this draft and three headline options for your offer.

Written by a person, sent within one business day. Free.

haleandco.com
Hale & Co.
MethodResultsBook a call

For B2B founders

Qualified sales calls, without the guesswork.

A clear, proven path for B2B founders who want qualified sales calls. Book a short call to see if it fits.

See if it fitsLimited spots each month
Your strongest client result goes right here.

How it works

01Diagnose
02Plan
03Build
04Results

Your offer

Price, guarantee and what happens next.

Live preview. Changes as you type.

What we build

How a stranger becomes a client.

Four pages and five emails, each with one job. Scroll through it the way your buyer will.

01 · Opt-in

A stranger trades an email for something useful.

Your lead magnet answers one urgent question. One field, no menu, no exits. Then five emails follow up over ten days, so the not-yet people come back.

Free guide

The referral script.

you@company.com
Send it to me

02 · Sales page

The page runs the first sales call for you.

Problem, mechanism, proof, offer, guarantee. In the order a careful buyer thinks, so the calls you get are with people who already understand the offer.

The program

Six weeks to a full pipeline.

Apply now

03 · Order bridge

Last doubts get answered before they become excuses.

A short page between interest and payment. Three honest answers to the three questions that stop people at the last step.

Before you pay

Three honest answers.

01
02
03
Continue to checkout

04 · Thank-you + upsell

The yes turns into a next step.

Confirms the decision, says exactly what happens now and offers one relevant upgrade while trust is highest.

You're in

Here is what happens next.

Add the workshop

The plans

Start with one page. Grow into a funnel. Or own it.

Start · $390 + $39/mo

Launch Page

One page that explains your offer in ten seconds. Written, built and hosted for you.

A single landing page around one offer, one promise and one button. We write it from a short interview, build it, put it on your domain and keep it running.

See everything included Start · $390 + $39/mo
hale.co
Hale & Co.
MethodResultsBook a call

For B2B founders

Turn referrals into booked calls.

A 6-week sales system for consultancies with 2 to 20 people. Fewer calls, better clients.

See if it fits12 spots per quarter
“Pipeline doubled in one quarter.” Client, CEO

Week 1 to 6

Offer auditDone
Proof libraryDone
Referral scriptWk 4
Close planWk 6

$4,800

One fee. Refund if no call is booked in 30 days.

Core · $990 + $79/mo

Funnel System

The four pages and five emails between a stranger and a sale. Done for you.

A complete funnel for a service, course or consulting offer: opt-in page, sales page, order bridge and a thank-you page with a next step, plus a 5-email welcome sequence. Written, built, hosted and maintained.

See everything included Start · $990 + $79/mo

Free guide

The referral script.

you@company.com
Send it to me
01 Opt-in

The program

Six weeks to a full pipeline.

Apply now
02 Sales page

Before you pay

Three honest answers.

01
02
03
Continue to checkout
03 Order bridge

You're in

Here is what happens next.

Add the workshop
04 Thank-you + upsell

For agencies · $1,490 once

Own It

The full Funnel System, handed over to your own account. No monthly fee to us.

We build the complete Funnel System, then share the whole project to your own Estage account in one step. Pages, emails, CRM and settings are yours to run and change. Ideal for agencies and teams with their own builder.

See everything included Start · $1,490 once
hale.co
Hale & Co.
MethodResultsBook a call

For B2B founders

Turn referrals into booked calls.

A 6-week sales system for consultancies with 2 to 20 people. Fewer calls, better clients.

See if it fits12 spots per quarter
“Pipeline doubled in one quarter.” Client, CEO

Week 1 to 6

Offer auditDone
Proof libraryDone
Referral scriptWk 4
Close planWk 6

$4,800

One fee. Refund if no call is booked in 30 days.

Share projectHandover
ProjectHale & Co. funnel
Toteam@youragency.com
  • Pages
  • Emails
  • CRM and forms
  • Settings and domain
Shared, full access

Recent work

Built by us. Live today.

Every Margin site is built by the same team, on the same platform. Here is one we launched recently.

marleytattoostudio.de
Marley Tattoo Studio homepage, full length
Hover to scroll the live site

Studio website · Koblenz

Marley Tattoo Studio

A dark, editorial website for a tattoo studio in Koblenz: a portfolio filtered by style, a guide to tattoo styles, an aftercare page, online booking requests and complete German legal pages. Built and hosted by us on Estage.

  • Website
  • Portfolio
  • Booking requests
  • Bilingual
  • Legal pages
  • Hosting
“Ein großes Dankeschön an @pro.mindhub für die großartige Umsetzung meiner Website!”

A big thank you to Pro Mind Hub for the great execution of my website!

Marley Tattoo Studio, Koblenz, on Instagram
Visit the live site

The math

You do not need a $197/month platform for one funnel.

Most experts either pay for software they barely use or hire three freelancers and manage them. We do the whole job and run it for you.

Doing it yourself

  • Funnel and CRM platform subscriptionaround $197/month
  • Designer for the layoutoften $1,000+
  • Copywriter for pages and emailsoften $1,000+
  • Your time to learn, build and fix30+ hours

Margin Funnel System

$990

then $79/month from go-live. Cancel any time.

  • Written, designed, built and hosted for you
  • Live in 10 business days
  • Your time: one 30-minute interview
  • Refund if the draft is not right for you

Freelance prices vary by market. The figures above are typical ranges, not quotes.

How it works

Your part takes thirty minutes.

  1. Day 0

    Place your order

    Pick a plan and extras. We send a secure Stripe invoice within one business day.

  2. Day 1

    Answer the interview

    Thirty minutes about your offer, your buyers and your best results. In your own words.

  3. Day 5 to 10

    Review your draft

    Every page and email, written and designed. One round of changes included.

  4. Go-live

    We launch it

    On your domain, leads flowing into your CRM. Hosting starts today, not before.

Pricing

One build fee. Hosting from go-live.

You pay for the build when you start. The monthly plan only begins when your funnel is live, and you can cancel it any time.

Yearly: 2 months + domain free

Start

Launch Page

One page that explains your offer in ten seconds. Written, built and hosted for you.

$390build

+ $39/month from go-live

  • One landing page, written for your buyer
  • Copy from a 30-minute interview
  • Your domain, SSL and lead capture
  • Live in 5 business days
Start Launch PageEverything in Launch Page

Core

Recommended

Funnel System

The four pages and five emails between a stranger and a sale. Done for you.

$990build

+ $79/month from go-live

  • 4 connected pages and 5 emails
  • Lead magnet opt-in into your CRM
  • Booking or checkout connected
  • Live in 10 business days
Start Funnel SystemEverything in Funnel System

For agencies

Own It

The full Funnel System, handed over to your own account. No monthly fee to us.

$1,490build

Needs your own Estage Pro account ($197/month, paid to Estage).

  • Everything in the Funnel System
  • Whole project shared to your account
  • Full control, edit everything
  • No monthly fee to Margin
Start Own ItEverything in Own It

Every hosted plan includes

  • Hosting, SSL and security updates
  • Your domain connected, DNS and SSL handled
  • Leads saved to your CRM, with an email to you
  • One small change a month: text, image, price or link
  • Fixes if anything breaks, within one business day

All prices in USD. No VAT charged (small business, § 19 UStG).

Add when you need it

Add-ons

  • Domain

    Free with yearly, or $49/year

    We register it and set up DNS and SSL. Registered in your name, transferable any time.

    Add to an order

  • Extra page

    $290 each

    A webinar page, a case study, a second lead magnet. Written and built like the rest.

    Add to an order

  • Extra email sequence

    $390

    Five more emails: a launch, a re-engagement or a post-purchase series.

    Add to an order

  • Care Plus

    +$99/month

    Four changes a month instead of one, plus a monthly report on visits and leads.

    Add to an order

  • Ads launch

    $490 setup

    Google Ads set up for your funnel, conversions tracked. Ad spend is paid by you, directly.

    Add to an order

  • Client portal or web app

    Quoted

    Members area, booking app or a small tool for your clients. Scoped and priced per project.

    Request with a plan

Add them when you order, or any time after you start.

Founding clients · 5 of 5 spots left

Be one of the first five. Pay $690.

The full Funnel System for $690 instead of $990. Same pages, same emails, same care. Hosting stays $79/mo. In return you let us tell your story.

  • A written testimonial once your funnel is live
  • We may show your funnel as a case study on this site
  • A 30-minute call 60 days after launch to share your numbers

When they are gone, the price is $990

Claim a founding spot

Questions

Before you start.

Who writes the copy?

We do. You fill in a 30-minute interview about your offer and your buyers. Our copy system drafts every page and email from your answers, a person edits it, and you approve it before anything goes live.

What does the monthly fee cover?

Hosting, SSL, security updates, your domain, lead capture into your CRM, fixes within one business day and one small change a month. It starts on the day your funnel goes live, not before. Bigger changes, like a new page, are quoted separately.

How do I pay?

Place your order on the site. Nothing is charged then. Within one business day we send a secure Stripe invoice for the build fee: card, SEPA and bank transfer work. Hosting is billed through Stripe from the day your funnel goes live.

Do I need my own software or platform account?

No. Hosted plans run on our platform, so there is nothing to buy or learn. Only the Own It plan needs your own Estage Pro account, because the project is handed over to you.

What if I want to leave?

Cancel the monthly plan any time. Your funnel stays live until the end of the paid month. If you want to keep it, we move the whole project to your own account for a one-time transfer fee.

Do I need to buy a domain?

No. If you already have one, we connect it. If not, we register one for you: free with any yearly plan, or $49 a year with a monthly plan. It is registered in your name and you can take it with you any time.

How long does it take?

Launch Page: live in 5 business days after we receive your interview. Funnel System and Own It: 10 business days. You get one round of changes on the first draft.

What if I do not like the first draft?

Tell us what is off and we revise it. If the revised draft still is not right for you, we refund the build fee in full.

Your next client is reading your page right now.

Give them one clear reason to book. We write it, build it and keep it running. $990 to build, $79/month once it is live.

Start the Funnel System

Live in 10 business days · Refund if the draft is not right for you · Cancel hosting any time